A record amount of money was spent by tourists to Manitoba in 2024.
Travel Manitoba announced at their annual general meeting that 10.6 million people visited the Keystone province last year, spending $1.89 billion dollars in the process.
Travel Manitoba also reported strong return on investment for its 2024-25 marketing campaigns, which generated at least $8.56 million in hotel and airline bookings and delivered 182,500 sales leads to tourism industry businesses.
While the record spending and visitation are reasons for celebration, the impact of this summer's record wildfire season may stall momentum in 2025.
Among other strong results from the 2024-25 year included a record number of non-resident fishing licence sales, up 34 per cent since the program began in 2022-23
