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Ground beef has officially been added to the exemption list for Health Canada's warning labels for high saturated fat, sodium, and sugar contents. When the label announcement was made, ground beef was one of the only whole food ingredients that weren't exempt from the labels.

Canadian Cattlemen's Association launched a website called dontlabelmybeef.ca where people could have their voice heard in support of Canadian Ground Beef. Manitoba Beef Producers General Manager Carson Callum said the website was a huge success.

"It's just really great news," Said Callum, "It's such a nutrient-dense protein, and this allows beef producers to continue to provide for Canadians."

Health Canada is introducing the labels to help Canadians make healthier choices, Callum said the labels would unfairly group ground beef with highly processed, pre-packaged foods, and it didn't take other health benefits of the product into account.