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The President of the Canadian Cattle Association says tighter cattle numbers across North America have caused a rationalization of some assets that are used in the industry.

Birtle-area rancher Tyler Fulton says there is some consolidation happening in the industry.

Fulton says there is a huge incentive for producers to grow and build their herds.

"Unlike all of the other commodity sectors across Canada right now, Cattle and Beef are really on the top of the profitability heap, especially on the cow-calf side.  And so there is a huge opportunity  for young farmers to come back and invest, because there is a lot of profitability that is available there, and it is not going anywhere."

Fulton encourages producers to do a broad spectrum search as to where the best opportunities lie, adding he is confident that they will come back to livestock - particularly cow-calf operations - because there are strong economic incentives to do so.